Tawaunna Jones began sewing clothes for other people at the age of 12. She studied at the Paris Fashion Institute, in Paris, France. Tawaunna designs under the name Senoj (Jones spelled backwards). In 1988 she was one of five women chosen from around the country, to receive the Entrepreneurship Award from the National Women’s Economic Alliance. Her biography was published in Risks and Rewards of Entrepreneurship, published by Ohio State University; a book intended to help student learn the importance of free enterprise and entrepreneurship.